Sporting events and concerts

Trusted by the PGA Tour & the Colts

Betties and Belles books dancers and cheerleaders for sporting events and concerts across the United States: tournaments, races, halftime shows, festivals, and stadium entertainment. Most of our performers come from professional sports backgrounds, so working a crowd of thousands is what they do. Past events include the Bridgestone Invitational on the PGA Tour, the Indianapolis Colts, and the Neon Dash 5k.

Planning a game, race, or concert?

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Entertainment That Works a Crowd of Thousands

A stadium is a different animal from a ballroom. A routine that lands at a reception can disappear in an arena. That is where our background matters: most of our dancers come from professional sports, so a crowd of thousands is not a challenge, it is a Tuesday.

Betties and Belles books dancers and cheerleaders for sporting events and concerts, and we have the experience to pull it off at scale. We warm up runners at a 5k or a mini marathon welcome ceremony, perform alongside the DJ or musical act you have booked, and coordinate entertainment across a full tournament, concert, or festival. We build the choreography around your event, help with music, and can provide sound equipment if you need it.

I'm Tessa Caccavallo, and I cheered for the Indianapolis Colts and danced for the Indiana Pacers before founding Betties and Belles. Working a live crowd of that size is exactly what I trained for, and it is what our roster is built on. That range of experience is what professional dancers and choreographers spend years building.

Betties and Belles dancers performing alongside a live band at a concert

What We Bring to Sporting Events and Concerts

Every event is different, so we scale to fit. These are the ways we are booked most often:

Halftime and sideline performances
5k and marathon warm-ups
Tournament entertainment
Concert and festival dancers
Stadium and arena shows
Promotional models and hostesses
Award and trophy ceremonies
VIP and hospitality events

Betties and Belles dancer performing on a platform at a large event

Real events, real crowds. Betties and Belles has performed at the Bridgestone Invitational on the PGA Tour, for the Indianapolis Colts, and at the Neon Dash 5k, alongside corporate galas, product launches, and nationally televised events.

Cheerleaders

If you want dancers who perform like the pros you see on NFL and NBA dance teams, this is our home turf. Our roster includes current and former professional cheerleaders, and our choreography, set to the hottest music, gets a crowd on its feet and ready for the big game.

It is the most natural fit we offer for a sporting event, because it is where most of our team came from. We can also provide hosting and promotional modeling for your party, tailgate, or trade show.

Professional cheerleaders performing on the field at a sporting event

Promotional Models and Hostesses

Need a polished team to run the front of house? We provide promotional models and hostesses who greet guests, handle registration, guide people to their seats, introduce your emcee, and run drink and appetizer service. We hold our team to a high standard of professionalism and poise, so your guests feel welcome from the moment they walk in.

Betties and Belles promotional models and hostesses at an event

Themes We Perform

Every theme below is a full production: choreography, costumes, and music built to match. Tell us the direction and we will build the performance around it.

1920s and Great Gatsby

The Roaring Twenties is a favorite for corporate gatherings, anniversaries, and themed events. Dancers perform in flapper dresses, vintage hats, and feathered headpieces, working through the Charleston, Lindy Hop, fox trot, and Breakaway. A high-energy way to get a crowd on its feet.

Hip Hop and Jazz

For a high-energy crowd, hip hop and jazz dancers set to current music get people moving fast. Dancers can perform a choreographed routine to a track you choose, work freestyle alongside your DJ or band, or teach the crowd the latest dance on the spot. Specialty styles, including break dancing, are available on request.

Samba and Latin

We have performed Latin routines for fundraisers, flash mobs, and receptions. Samba dancers for a Carnivale theme, salsa for a reception, or Zumba instructors to get a group moving. We build the music and the steps around the energy you want in the room. Specific Latin costuming may carry an additional fee.

How Booking Works

Reach out with your event date, city, venue, and the scale you are working with. We build a quote, then choreograph the entertainment around your event, your music, and your crowd. For a tournament, concert, or festival, we can coordinate performances across the whole schedule, not just a single set.

Because sporting events and concerts vary so much in size, pricing is quoted per event. A single halftime performance and a multi-day festival are very different jobs, so tell us what you are planning and we will build a number around it. Book four to six weeks out where you can, since prime dates fill fast. Event professionals who work under standards from the International Live Events Association will tell you the same thing: the vendors worth having book out early.

Want a smaller-scale surprise instead? See our flash mob dancers for hire page, our corporate event entertainment for company functions, or our wedding dancers page for the big day.

Let's bring the energy to your next event.

Call (270) 454-9463 Request a Free Quote

Sporting Event and Concert FAQs

What kinds of sporting events do you perform at? +
Tournaments, races, halftime and sideline shows, festivals, and stadium events. We have performed at the Bridgestone Invitational on the PGA Tour, for the Indianapolis Colts, and at the Neon Dash 5k. If you have a crowd to energize, we can build for it.
Do you provide professional cheerleaders? +
Yes. Our roster includes current and former professional cheerleaders who have performed on NFL and NBA dance teams. It is one of our strongest offerings for sporting events, since it is the background most of our team comes from.
How much does it cost to hire dancers for a sporting event? +
Pricing is quoted per event because the scale varies so much. A single halftime performance is a very different job from a multi-day festival. Tell us your event, venue, and how many performers you need, and we will build a quote around it.
Can you warm up a crowd before a race? +
Yes. We warm up runners at 5k and mini marathon welcome ceremonies with high-energy routines that get everyone moving. We performed at the Neon Dash 5k, and this kind of pre-event energy is one of our favorite things to do.
Do you provide promotional models and hostesses? +
Yes. We provide promotional models and hostesses who greet guests, handle registration, guide people to their seats, introduce your emcee, and run drink and appetizer service. It is a popular add-on for tournaments, trade shows, and VIP events.
Can you perform alongside our DJ or band? +
Yes. We regularly perform alongside a DJ or a booked musical act, either with a choreographed routine or as freestyle dancers who keep the energy up. We coordinate with your performers ahead of time so everything flows together.
Can you coordinate entertainment for a whole festival or tournament? +
Yes. We can coordinate entertainment across a full tournament, concert, or festival schedule, not just a single performance. Tell us the run of show and we will help plan where dancers make the biggest impact throughout the event.
Do you travel for sporting events and concerts? +
Yes. Betties and Belles is a nationwide company with dancers in major cities across the United States. We travel for tournaments, concerts, and festivals coast to coast, and travel is factored into your quote when a booking requires it.
Professional dancers for events nationwide Call (270) 454-9463