We celebrate in a lot of different ways, through parties, weddings, corporate events, and more. When planning a celebration, sometimes we look to professionals for unique ways to celebrate a person, event, product or company… and flash mobs are a fantastic way to do so! Here are 7 great reasons to book a flash mob for your next celebration.
1. The Element of Surprise
One of the biggest reasons people choose to hire a flash mob for their celebration is the surprise factor involved. Everyone loves a surprise, and a group of joyful, energetic dancers is sure to put a big smile on the faces of all those present. A surprise dance performance customized for your event is surely something that no one will see coming!
2. A Memory Everyone Will Talk About for Years
Surprise flash mob performances also create memories that people will talk about for years to come. Whether performed for a proposal, birthday, anniversary, corporate event or even a holiday, everyone at your event will remember exactly where they were when they saw the flash mob unfold and how happy it made them feel. Be sure to capture the flash mob through video or photo to show others and relive the memory often!
3. Involve Special People/Guests
Another reason to book a flash mob for your next celebration is to involve your own guests, family, and friends. Imagine planning a flash mob proposal for your partner, starting out with a favorite song of his or hers, then professional dancers begin to dance in front of you for a perfectly curated performance in which your partner may or may not suspect something significant is about to happen. Then as an additional surprise (and to really show that this flash mob is indeed for this person), some close family members or a group of friends appear and join in with the dancers, too!
This also works as a great additional surprise for wedding flash mobs: if you are a mom or dad surprising your son or daughter with this amazing moment during their wedding reception or if you are a company surprising their employees with a flash mob during an otherwise boring corporate meeting or conference. Who wouldn’t love to see their CEO or other director / manager get up on stage and shake it with the dancers?
4. Elevate Your Event with Professional Dancers
A fourth reason to book a flash mob for your next celebration is to elevate your event with professional dancers. Even if your guests are not dancers or would not say they are “into dance” there is something about having professional dancers on-site that creates joy, energy and atmosphere like no other. Flash mob dancers can perform any style of dance to fit the theme of your event (think 1920s for Gatsby-themed parties, 1950s for a sock hop or breakdancers for an 80s or 90s themed party). Flash mob dancers can also stick around for the duration of the party to ensure people are having fun and keep the energy up on the dance floor, even providing guests a short dance lesson to learn a few moves!
5. Launches and Trade Shows
Aside from personal events and parties, flash mobs are an innovative and creative way to capture attention for a product or business launch. As a business owner, finding and creating ways to reach a lot of people at one time can be a challenge. If you can find a safe public area during a day and time that you know many people will be milling about, a flash mob is a great way to attract attention to your grand opening, new product, new branding or whatever else you want to promote in a unique way. Many of our clients have flash mob dancers hand out flyers or samples immediately following the flash mob performance to give clarity as to what was just witnessed and have the moment filmed to share on social media to create viral moments. Hiring dancers for a conference, meeting or business retreat can also help energize a corporate event and help keep employees engaged.
6. Grand Gesture for Wedding, Birthday or Anniversary
A sixth reason to hire a flash mob for your next celebration is simply the grandiose gesture of it, especially when using the flash mob for a wedding proposal, wedding reception, birthday, or special anniversary. Such a flash mob could take place in public or in private, involve family and friends or just be the two of you watching the performance alone. A grand gesture like this takes time, planning and care and will always be appreciated by the person you are celebrating. If you are planning a flash mob in a public place, you have the added benefit of many people becoming invested and curious as to what is happening… and celebrating with you!
7. Use Your Own Group for a Flash Mob to Reduce Costs
Finally, you don’t need to hire professional dancers to create a flash mob for an event. We have many clients who want to perform the flash mob themselves along with a group of family, friends or colleagues. Our choreographers can:
- create a simple routine for your group to learn via video or in person
- create a music mix of your choice and provide you with the tools you need to perform an amazing flash mob yourselves
- save you the money of not hiring professional dancers for the performance
This is a popular option for companies looking for team building activities, brides or grooms looking to surprise their significant other during a wedding reception, or families wanting to surprise someone on a milestone birthday. All of these are fantastic reasons for booking a flash mob for your next celebration!